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 McDonald's
Rap Song Product Placement Plan Stalls
McDonald's plans to produce rap songs
promoting the Big Mac have bogged down
in an unproductive search for suitable
lyrics and high-level administrative changes
at the company.
 A
Spec Suicide-Themed Ad for Toyota's Prius
Includes latest commercials about Toyota,
Carlton Draught beer, Dockers, Cincinnati
Bell, iPod Nano, Buck Calder Experience,
Civic and White Castle. All playable online
as Microsoft Media Player files.
 What
Microsoft's Reorganization Means
The sweeping organizational changes announced
by Microsoft Corp. earlier this week mean
more than just executive changes and renaming
and consolidating divisions. It points
to a wholesale shift on the computer giant's
business empahsis and brand image -- from
software product vendor to software services
provider.
 P&G
Turning Web Site into TV Show
In its latest branded entertainment venture,
Procter & Gamble is working with Discovery
to turn its Home Made Simple Web site
into a weekly TV series.
 Toyota
Prius Scores a Perfect Product Placement
Its association with 'Six Feet Under'
proved to be an uplifting brand experience
for Toyota's Prius. Participants describe
it as a perfect product placement and
a 'Hollywood love affair.'
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