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NEW ENTRY REQUIREMENTS |
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Visit www.addycompetition.org
to find out more about the ADDY Awards,
Rules and how you can enter.
Download the new ADDY RULES
(PDF Format)
Entry Submission
(PLEASE NOTE IMPORTANT CHANGES BELOW)
Black board
or foam board mounting of physical entries
is no longer accepted. Instead,
physical entries must be placed inside an
appropriately-sized envelope. The NAC recommends
transparent, plastic envelopes. (Found in
most office supply stores and catalogs.)
Manila-type envelopes may also be used.
If a transparent, plastic envelope is used,
insert the two copies of the entry form
securely inside the envelope behind the
physical entry. The entry should be all
that is seen. Firmly affix the entry number
to the BACK of the entry.
If a manila-type envelope is used, the entry
number label should be attached to the back
of the piece. Spray-mount the entire entry
form on the front of the envelope. Insert
a copy of the entry form inside the envelope
If a three-dimensional (3-D) item is small
enough, it should be placed inside an envelope,
as described above. The entry number label
should be securely attached to the bottom
of the entry. Insert two copies of the entry
form inside the envelope. (If the entry
is likely to tear the envelope when removing
and replacing it, choose the method listed
below.)
When a three-dimensional (3-D) item is over-sized
and too large to fit inside an envelope,
enclose the item inside an appropriately-sized
box. Secure the entry number to the top
of the box in the upper right hand corner.
An entry number label should be affixed
to the bottom of the piece for identifying.
Spray-mount the entry form to the bottom
of the box and place a second copy of the
entry form inside the box.
Campaign entries may be handled in the same
manner as above, placing the campaign inside
an appropriately sized envelope. Label each
piece with an entry number on the back in
the upper right hand corner. Indicate on
each label “1of 2” or “2
of 2”, etc. Include an extra copy
of the entry form inside the envelope.
All components of a Mixed Media campaign
must be entered together in an appropriately
sized envelope. Label each component with
an entry number and include the total components
for each campaign, (1 of 9, 2 of 9, 3 of
9, etc.) Firmly affix an entry form to the
front of the envelope and place an additional
entry form inside the envelope.
Entry Identification
Detach the category and entry number labels
from the entry form generated when you submitted
your entry information on line. The entry
number must be firmly attached in the back
right corner on the back of all entries
which are in manila-type envelopes. In clear
plastic or transparent envelopes, place
two copies of the entire entry form into
the envelope. In the case of entries that
require DVDs or CDs, affix the label on
the container or sleeve. DO NOT affix labels
to the actual face of the CD or DVD. Label
each component of a Mixed Media Campaign
in a similar fashion. No information identifying
the entrant should appear on the face of
an entry. Submission of entries acknowledges
the right of the AAF to use them for publication,
exhibition and marketing of the ADDY®
Show.
Campaign Entries
A SINGLE MEDIUM campaign is no less than
two and no more than four total pieces in
the entry. A MIXED/MULTIPLE MEDIA campaign
has two or more executions spread over two
or more media. There must be a minimum of
two media used, but no more than six. There
can be no more than four ads per medium,
with a maximum number of nine total pieces
in the entry.
Broadcast, Audio Visual or
Computer Presentation Entries
The only accepted format for video and television
entries is DVD. Be sure that submitted DVDs
will play on a consumer DVD player. If the
entry cannot be played on a consumer DVD
player, it is subject to disqualification.
When a DVD contains multiple spots, as in
a campaign, include a navigation tool. If
the entry is a single spot or video, the
DVD should be created to auto-play. Entries
must be “viewing copy only”
and contain no color bars, tones or slates.
Audio CDs are the only accepted audio format.
No AIFF, MP3,WMV or Wave files.
Use a separate CD/DVD for each single entry.
For campaign entries, include all components
on one CD/DVD. Label each case with the
entry number on the front right hand corner
of the case. Place entries inside an appropriately
sized transparent plastic envelope. Insert
two copies of the entry form inside the
envelope. Also, write the entry number and
title on the CD/DVD face with permanent,
CD safe pen. For campaign entries, indicate
the number of spots in the campaign. DO
NOT affix labels to the actual face of the
CD or DVD.
Video sales presentations and infomercial
entries must submit an edited representative
content up to NO MORE THAN five minutes
in length. Transfer all Sales Presentation
entries to DVD.
Internet / Interactive Media
For Website and all online entries, submit
the URL addresses. In addition, it is required
that you submit a printed, 8.5 x 11”
color screenshot of the homepage, pop-up
banner, email, e-card, etc. and a CD (Mac
OS or PC compatible) of the site/entry.
Designate on the entry which OS is used.
Place all of the entry into an appropriately
sized envelope (or CD sleeve) and affix
the entry number on the front of the CD
case. Insert two copies of the entry form
inside the envelope. The CD is to be used
only in emergency situations when Internet
access or unexpected hosting situations
make viewing the actual site online impossible.
Judging will be done online, using the URL
whenever possible. URLs should not require
any username or password for access. In
cases where this already exists, the entrant
should create an independent URL. In the
event that a site is database driven, please
indicate this on the entry as explanation
for lack of a CD being included. For Disk-Based
Sales Packages, submit on CD/DVD. Do not
submit executable files that will attempt
to install a program on the judging computer(s).
Executable files cannot be judged and will
be disqualified without reimbursement of
entry fees.
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